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GILO
Quality in a new artist
It is impossible to objectively define quality in a new artist, so how do you introduce a new talent to your customers? This could literally be a million-dollar question.
After many years promoting art, it is not only about the artists that can align with our mission, vision, and values, but the ones that find the way to create value even in impossible situations and survive many years of mastery and perfection of their own art craft.
We have our own standards, we must, we have to. We do it because we respect and honor our customers and the relationships that we nurture with the ecosystem. We expect our artists to have at least 50 paintings, or 10 murals, or 30 sculptures, or 5 private expositions, or 10 documented multi-artist expositions.
Why do we set a number? Because it is a clear objective. We establish a number because it shows that an artist can produce, it shows that they go beyond an amateur approach to create beautiful things, it shows the need to express and innovate. That takes time and effort. It builds confidence and trust in the artist.
Contradicting the previous lines, history easily proves us wrong. The following plot shows big names in art that have less than 50 pieces. This is why we “evaluate” new art in Mexico before we show it to our customers, even if the artist does not meet our “standards”. But on top of all, we evaluate the artist, because at any time in history, in any place on this earth, the best artists believe in themselves. So, do you think you have what it takes to be part of the talent that we promote
- GILO
- November 16, 2021
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